1) internet layer, content: see "virtual academy 2001". running time: 10 weeks.

2) internet layer, mediation: orf-on will offer their users a weely update of the programme and articles about it during the whole running time.

3) academy layer: the academy of fine arts will present the programme to its students (lecture timetable, information for students at start of the term, intoductory speech by the principal).

4) radio layer: fm4: stermann&grissemann-sms-audiospot.

5) print layer: profil (weekly) will dedicate one page in each issue to the programme during its running time.

6) public environment layer: infoscreen will accompany the programme through its 10 weeks´ running time, presenting students´ works on the screens at underground stations and on trains. the focus here will be on the sms-course, since the works meet the medium´s demand for shortness.